Importance Of Stakeholders In An Event Launch Tourism Essay

Importance Of Stakeholders In An Event Launch Tourism Essay This report discusses launching of a new tablet launched by apple. This is a brand new model of a tablet that can be used by anybody and it is also suitable and adopted for every user including children with leaning disabilities due to its customizable features. As a consultant working with the companys event planning team for this product launch, this report will be focusing on the process of planning this event. The process of how to get the potential customers and key stakeholders persons informed and invited to the event. And most important is for the planning process to lead to achieving the companys goals of higher sales targets and to promote the new product to the customers. To meet this, the event needs to be planned in such away that the invited guests and all potential customers gets a positive experience that promotes the image of the company and the brand being marketed. INTRODUCTION Event planning is the procedure of handling a project of this kind through arranging such as a conference, a convention, a trade fair, a team building activity, a hospitality gathering or an exhibition. The planning process includes drawing a realistic budget, drawing a timetable of every activity, choosing and reserving the event venues, obtaining permits where necessary and needed. Planning and making arrangements for food and drinks, harmonising transportation of people and items, designing a suitable theme planning for every activity. There is also need to chose and invite keynote speakers and promoters in good time and ensuring that the venue is well facilitated and equipped with a good public address system if planning for big audiences. Risk management needs to be accounted for while having some contingency plans in cases of eventualities. Event Planning consists of coordinating every little detail of planning from the speakers and meeting location to arranging for printed mat erials and advertising the event itself through chosen media. Event planning begins with determining the objective that the sponsoring organization wants to achieve. Planners strategically choose speakers, entertainment teams and activities, content, and arrange the program to present the organizations information in the most effective way. Meeting planners are responsible for selecting meeting venues, likely guests and how to get them to the meeting. (Institute of Event management, 2012) According to Fill(2005), Marketing communications is a management process through which an organisation endeavours to share its product information with its various audiences. Through understanding the audiences communications setting, organisations seek to cultivate and present messages suitable for their identified stakeholders and interest groups before evaluating and acting upon any responses. By conveying messages that are of significant value, audiences are encouraged to offer attitudinal and behavioural positive response. This Tablet being an electronic item has a potential for a very wide market. It is likely to attract attention from various individuals and groups of people who may include students, teachers, parents of children with learning disabilities, educational institutions and just the general public. OBJECTIVES OF AN EVENT PLANNING Every event planning or product launch should have its goals and objectives to form the vision because without them, your event will not have any defined vision. However, an event can have one or many goals and multiple objectives supporting the goals which are necessary to the success of the event. There should be more than one purpose for an event planning, for example this event is about launching a new product by raising sales target and also promoting the brand. The main purpose of this product launch is to put across our communication strategies either by using the push or pull strategy. The main focus strategy which will be more vital with this product is the pull strategy, by focusing more on the direct consumers than business to business consumers which is also referred to as the push strategy. PROCESS OF PLANNING AN EVENT One very essential stage in an event planning is to have a budget to guide your expenditure and it is also your responsibility as the event organiser to stay within the limits of your budget. Similarly, your also need to develop a marketing strategy which includes advertisements either through the media, internet or digital media for example, social networks and focus groups. And to coordinate the communications and promotional activities for your event as the success of your event will ultimately depend on your ability to sell the event to those attending it. (Carter L., 2007) In order to create an event to fulfil your customers objectives and be everything that they hope it will be, it is important to begin with their event vision. This is where you will be able to determine what is most important to them. Event visualization is after event objectives have been set out, should be your first starting point for planning the event. For this product, apple needs to focus on the PULL strategy as this product is most likely to directly to individual consumers. So a good part of the advertising budget for this event should be committed to digital marketing such as internet marketing, use of social websites like face book, tweeter and the like. Internet advertising through search engine optimisations, email marketing using their existing customers database, contacts and referrals would also be suitable strategies for this product. Use of mobile marketing strategies such as text messaging, ringtones, games demonstrating the product and its new and unique features would prove a success for this kind of item. The beauty of these media is that they would even lead word of mouth since the messages are targeted at the consumers directly. Another good strategy would be to target influential stakeholders and customers invitation to a well planned corporate launch event. In order to host an event that will fulfil your companys objectives and yet have appositive impact to the guests, the planners need to have a clear vision. This is where you will be able to determine what is most important and prioritise the process. Choosing a location is also a very important stage in an event planning, and it needs to be booked at a very early stage to avoid any delays or last minute disappointments. The location needs to be convenience for the visitors and there should be enough room for product display and also for visitors to have space to work around the products and demonstrate them as well. Parking should not be a problem as most of the guest will be driving to the event. Team building is very important in an event planning process; you need good staffing and a security plan. Such a plan is the glue that holds the event together. Coordinate the efforts of your staff (paid and volunteer) and vendors with the venue contact person. Include details such as when vendors arrive, where and how they unload their equipment, where they set up, and how they manage all aspects of the event. You should also address how and when they will tear down and load up to avoid costly surprises. Effective communication on-site is critical. All staff should be fluent in how to operate your communications system (such as walkie-talkies and headsets) and how to contact those responsible for emergency support. Every event needs to address security, even if it just includes hiring an off-duty police officer, working with the hotels security team, it will be worth it. Having a list of emergency phone numbers handy is also helpful. (Jodi W., 2010) Also, another essential part of such an event is to provide the guests with food and refreshments. If possible, hire a DJ to provide the visitors with music to make the environment lively and lift the spirits of the visitors. Engage your customers with conversations by contacting them face to face specially the key visitors and stakeholders. If possible equip your team members with good knowledge of the product to engage with the customers and get them to try the Tablets for themselves and not just be told about them. You could go a further step by setting up an offer price for a promotional sale of the tablet just for this launch day. This will encourage customers and stakeholders to attend, have personal experience with the product and afterwards spread word about it. It might also get many people excited to take advantage of the promotional price and boost the sales. Such an approach is deemed likely to produce positive results. According to Duncan and Moriarty (1997), there are some communications that arise from unplanned or unintended experiences and also there are planned marketing communications. IMPORTANCE OF STAKEHOLDERS IN AN EVENT LAUNCH Stakeholders include, suppliers, customers, investors and the media, they are very important in an event planning because they can be affected by the event and the event also can be affected by the type of evaluation received by the stakeholders. In order to realise the success of an event, it is important to have open communication channels among all stake holders. Since events have broader impacts on a wider public, such open communications will bring more feedback to the company. It is also important to remember that stakeholders are people with vested interests in the company and its products. They are therefore potential attendees. Stake holders add value and reputation to the success of the whole event. Moreover getting the right stakeholders to your event can create the prospect of a great evaluation for the future event planning as well. You can find out what the views and thoughts of key people and important stakeholders by engaging in face to face charts with them throughou t the event.(Robinson P. et al 2010). EVENT EVALUATION PROCESS Finally, as soon as the event is over and the guests have all gone home, while you may be eager to put your planning documents and files away and move one, right after the event is the right time to evaluate the success of your event and discuss opportunities for a better improvement in a future event planning. However, a thorough post-event evaluation ensures you will capture the important details your companys needs to improve its fundraising. A successful evaluation is also a good start for the preparations of your next event. You can get feedbacks from your guest in different ways, either by asking them about their view about the whole event or by giving them questionnaires to fill in and hand it back before living. These feedbacks from your visitors can help you evaluate the success factor of the event. Also it is very important to meet with the event committee and all your team members who were involved in the event process. Arrange a meeting with them and make sure you give them enough time for discussion getting their view and gather all vital information from them for an evaluation for a future event plan. Make sure you cover every important aspect of the event, being careful to note which topics hit nerves in a positive or negative way so you can keep the meeting upbeat. (greater giving, 2012) Conclusions In order to attract the attention of all your potential customers, planners needs to implement the best marketing strategies at their disposal and start good planning ahead of the event for success. Whether the company will choose to use the services of a marketing consultant or manage these issues on their own, its up to them provided the aims and objectives are kept in focus. All important aspects of the planning process need to be taken care of. These should include all the fine details of the whole process such as budgeting actions and steps to be implemented by particular individuals on the planning team. Once all these are done with success, it shouldnt be a big problem for the company to succeed by getting the tartgetde ausdeince to its event nadn thefeor achieves their aims and objectives of the marketing process.

Two Methods of Weightloss

Sarah M. Davies Rough Draft Com/155 Angela Robles 2-24-2013 The comparison of methods to lose weight In early 1999, over 61% of American adults were classified as overweight or obese. Since then, the rising rate of obesity in this country has continued to increase. Obesity has been known to cause many health issues that could result in death. With the rising rate of obesity in Americans, the Surgeon General suggests a reduced calorie diet and cardio exercise to lose weight; however, many become victims of â€Å"easy† weight loss methods such as the â€Å"Hollywood diet†.The Surgeon General is a good source to find methods of weight loss and therefore suggests a reduced calorie diet and rigorous exercise to lost weight. â€Å"Approximately 300,000 deaths each year in the United States may be attributable to obesity. † The first question that arises when the subject of losing weight comes up is: â€Å"Can I still eat what I want? † The answer could possibly be yes if you follow the suggestions of the Surgeon General. When a person is determined to lose weight, they could follow this type of diet to lose weight efficiently.A reduced calorie diet helps weight loss by lowering food intake and allows for fewer calories for the body to process. Another question that has been asked would be: â€Å"Am I going to be getting enough nutrients when I reduce my calories? † These reduced calorie diets do not deprive the body of nutrients but rather adjust the amount of calories one takes in. This type of diet should also include a daily regimented portion of exercise. Exercise helps reduce the risk of heart disease and diabetes in those who are overweight or obese. The Surgeon General also tates â€Å"Overweight and obesity are associated with heart disease, certain types of cancer, type 2 diabetes, stroke, arthritis, breathing problems, and psychological disorders, such as depression. † The risk of all these health issues are drastic ally reduced when one begins exercise to lose weight. The Hollywood diet is a juice only diet that rids your body of chemicals and cleanses your system. However, it is believed by some scientists that the body is capable of ridding toxins from itself without the need for a fast, easy method such as this.The Hollywood diet drink is composed of mostly natural ingredients like water, fructose, pineapple, orange, prune, apple and white grape juices along with preserves and stabilizers. This diet reduces the caloric intake from the standard 2,000 calorie diet to that of only 400 calories per day. Instead of eating three to four square meals per day, the individual would be drinking this juice product four times per day along with water. Statistics show that 84% of people who have tried this diet enjoyed the results. The Hollywood diet can help increase energy, clears up skin and helps reduce constipation.There are also no red flag ingredients included in this drink that could cause issue s with one’s health. Caffeine and ephedra are two ingredients that are not included in this drink. Unfortunately, since this diet is a vitamin and mineral fortified drink, it is only known to be a short term weight loss method and has no known long term results. Experts who have studied this product have stated â€Å"this type of diet can be misleading because an individual would be losing water weight and not fat. † Also, because this is a low calorie diet, it may not be optimal for certain individuals with health issues.In comparison, with a reduced calorie diet and exercise, the individual is provided with all essential vitamins and nutrients to aid in weight loss; but with the Hollywood diet, you are not. The Hollywood diet does not provide an individual with proteins or fats which are essentials to optimal health. If an individual were to follow the Surgeon General’s suggestion, they would be provided these two essentials, just in a smaller dosage. Protein is essential to a healthy diet and fats help the body to function properly. If a person were to be diabetic, the reduced calorie diet with exercise will help maintain blood sugar levels.Unfortunately, with the Hollywood diet, specifically states â€Å"This type of diet is not recommended for diabetics or those with health issues. † Since the Hollywood diet is a very low calorie diet, a person who tries this diet could suffer from intestinal cramping, gallstones and cardiovascular problems. Therefore it is not recommended by the Surgeon General to try this type of diet for â€Å"rapid† weight loss. In conclusion, for optimal results with no underlying health risks, it is best to follow the Surgeon Generals suggestion of a reduced calorie diet and healthy exercise.When an individual follows this diet there is a drastically reduced risk of contracting cardiovascular issues, high blood pressure, and helps aid in losing weight the proper way. The Hollywood diet is a good di et for quick and easy weight loss. Unfortunately, there are certain risks with this diet, especially for those that have diabetes. The main concerns are the fact that with this diet, individuals are only losing water weight and not fat. The name of Hollywood diet allows the user to think of the stars and famous, but with the risk of cardiovascular issues and high blood pressure, there is no stardom inherited.It is imperative to control the rise of obesity and by following the Surgeon Generals suggestion. The body is very important to keep in good health. To quote Henry Ward Beecher: â€Å"The body is like a piano, and happiness is like music. It is needful to have the instrument in good order. † References: http://www. surgeongeneral. gov/library/calls/obesity/fact_whatcanyoudo. html http://www. faddiet. com/hollywooddiet. html http://www. dietsinreview. com/diets/Hollywood_Miracle_Diet/ www. surgeongeneral. gov/library/calls/obesity

Royal Army WW2 Letter Home

Dear Delyla, I'm sorry I haven't been in touch lately; things have been getting really bad over here. There are talks about going over the top but it must be nonsense, we'd all get killed if we did. I hope you all are well. My foot is getting better but I think it will be a long time before I'm fully recovered, the bullet only skimmed my ankle so I was quite lucky I can still walk. Thank you for the pictures, it's been a long time since I've seen your face and I was starting to forget it! It gets so hard out here sometimes you wouldn't believe. You try to sleep at night but there's a constant ringing in your head from the bombs going off and the guns being shot. Then there are the injured soldiers, god bless them for being braver than the rest of us, but it has been there downfall. The screams of pain are agonizing so much so that you yourself feel as though you are also dying a slow and excruciating death. I look at you and it makes me happy for a while, but then I think why I am here and it devastates me. I long to be with you again, to hold you in my arms, to feel your long golden mane flowing through my hands. I miss you dearly. Without you I am nothing. I long for the day I see you again my dear. The thought of what is to come is unbearable, if I was to die I would never forgive myself. But then again I have to fight for my country. There is power to be regained and you who I love the most and many more are counting on me and thousands to pull through and win this conquest. We all pray to God each night to help us, and I ask you to pray for us too. The boiled sweets that you sent me are delightful! I never ever thought that one day I would cherish the taste of a boiled sweet in my mouth! From this exuberating experience I have learnt so much. I now see the world in a completely different light. Its like the saying, you never know what you've got till it's gone, and now I know! I will never again take for granted the small things in life, and if and when I get back I plan to write a book about my hardship. People deserve to know what all us thousands of courageous soldiers have been through, as it should never be brought upon any sole again. We should all be able to get along in life, nobody should lose lives for the sake of such trivial things as land and belongings, its ridiculous. If only us men weren't so obsessed with power. If this be my last letter to you then I want you to know something. I love you more than anyone could love anyone or anything, ever. I think about you every minute of every day and it pains me so much to think of what you are going through without me, having to cope with our young baby and what not. But believe me, I would change it if I could. If this be the end then I bid you goodbye, my one and only love. I will meet you again in a place not so far away and we will be together forever once more. I'll love you for eternity. Mr.Jimbob Jones

Essay on Owen Meany - 928 Words

Essay On: â€Å"A Prayer For Owen Meany† In the novel â€Å"A Prayer For Owen Meany,† John Irving creates the character of Owen as a foil to John, the protagonist. Owen Meany embodies the qualities of a true leader while John grows more like his father: doubtful and lost. nbsp;nbsp;nbsp;nbsp;nbsp;In the beginning of the novel, immediately there is a clear difference between Owen and Johnny. There is the field of academics; Owen is the head of his class while he helps John not to fail in his studies. There is Owen, very sure of his belief system and Johnny, very doubtful and unsure about his beliefs or feelings towards’ god. nbsp;nbsp;nbsp;nbsp;nbsp;Throughout the novel, John has a constant hero worship of Owen. An example of this is†¦show more content†¦When Owen follows his mission and goes to the army, John is left without a sense of direction. With Owen gone, he has no one to tell him what his next move will consist of. He ends up going into graduate school because he fears the day when he actually has to make a decision about what he will do for the rest of his life. Technically he does make a decision for the rest of his life by going to school for a degree in English, but I see this as the easy way out. Owen has no hesitation when it comes to his future and his decision-making: â€Å"Owen Meany got his scholarship to the University of New Hampshire; he signed up for the ROTC†¦Ã¢â‚¬  This certainty could also stem from Owen’s strong relationship with god. He is gods instrument, making every action meaningful, making every move count. John has a weak relationship with god and is left doubting the existence of a higher power and a purpose for himself. The productivity deck is stacked in Owens favor because John has to play his own game; he is not just a chess piece being directed by God. He has no idea if his next day will be his last or if his next decision will matter in the least, where as Owen just follows his road map to the date on his grave. nbsp;nbsp;nbsp;nbsp;nbsp;There is a Motif in this book that pertains to Casualties in Vietnam. Through John we see the crippling effects of the War in Vietnam on citizens across America. We see his indecision for the direction of the rest of his life.Show MoreRelated Owen Meany Essay1384 Words   |  6 PagesIrving, A PRAYER FOR OWEN MEANY, the protagonist, Owen Meany, developed an unusual religious significance. Owen experienced visions of future events, he had a unique type of faith in God that most do not attain, and Owen spoke endlessly to inform people about God. Throughout Owens life he demonstrated the same characteristics as a prophet through his actions and his words. Thus one could conclude that Owen Meany is a prophet. nbsp;nbsp;nbsp;nbsp;nbsp;Similar to a prophet, Owen was given precognitiveRead MoreA Prayer for Owen Meany Essay771 Words   |  4 Pages A Prayer for Owen Meany Essay In his novel A Prayer for Owen Meany, author John Irving uses a final chapter of over 100 pages to provide appropriate closure of his intricate novel. In the final chapter, Irving provides answers to large questions the rest of the novel raises. Irving answers the question â€Å"who is John Wheelwright’s father?† while also providing further information and closure, as well as the answer to â€Å"why the practicing of ‘the shot’ was so important for Owen and John.† FinallyRead More A Prayer for Owen Meany Essay724 Words   |  3 Pages A Prayer for Owen Meany In literature of significant standing, no act of violence is perpetrated without reason. For a story to be legitimate in the area of fine literature violence cannot be used in a wanton manner. In John Irving’s modern classic, A Prayer for Owen Meany the audience is faced with multiple scenes of strong violence but violence is never used without reason. All of the violent acts depicted in the novel are totally necessary for the characters and the plotRead More A Prayer for Owen Meany Essay1331 Words   |  6 PagesA Prayer for Owen Meany Not the least of my problems is that I can hardly even imagine what kind of an experience a genuine, self-authenticating religious experience would be. Without somehow destroying me in the process, how could God reveal himself in a way that would leave no room for doubt? If there were no room for doubt, there would be no room for me.- Frederick Buechner In the novel, A Prayer for Owen Meany, by John Irving, Owen Meany’s belief of predestination makes a significantRead MoreThe Character and Psyche of Owen Meany Essay1260 Words   |  6 Pagesthe theme of the book born, what follows it is a journey that is different from any other. John Wheelwright, the narrator, tells a story of his best friend Owen Meany and what effect he has had on John’s own life, while concurrently interjecting the plot with information about the occurrence in the world around him and how it relates back to Owen. Through the uses of sporadic but continuous plot development John Irving develops a self acclaimed Christ-like character whose life, actions, and beingRead MoreImportant Qoutes in a Prayer for Owen Meany Essay606 Words   |  3 Pagessterile, said my cousin Hester, to whom every event of our shared childhood was either sexually exhilarating or sexually damaging. Armadillo, p. 54 Â…Owen Meany and I were permanently conditioned to flinch at the sound of a different kind of gunshot: that much-loved and most American sound of summer, the good old crack of the bat! Owen Meany believed that ‘coincidence was a stupid, shallow refuge sought by stupid, shallow people who were unable to accept the fact that their lives were shapedRead MoreEssay about How Owen Meany is Directly Compared to Jesus Christ742 Words   |  3 Pages How Owen Meany is Directly Compared to Jesus Christ Throughout the novel â€Å"a prayer for Owen Meany,† by John Irving, the main character is portrayed as a very religious martyr. In the Christian faith Jesus Christ is a martyr as well. Although there are many differences between the life of Jesus, as depicted in the bible and Owen Meany, there are many similarities as well, so many in fact, that the reader is forced to ponder if these similarities are intentional. Jesus Christ was a miracle birth:Read MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 PagesCity, by Jay McInerney (1984)[36] Ender s Game, by Orson Scott Card (1985)[34] The Cider House Rules, by John Irving (1985) Oranges Are Not the Only Fruit, by Jeanette Winterson (1985)[37] Norwegian Wood, by Haruki Murakami (1987)[38] A Prayer For Owen Meany, by John Irving (1989) Number the Stars, by Lois Lowry (1989) Sophie s World, by Jostein Gaarder (1991) English Music, by Peter Ackroyd (1992)[39] The Gods Laugh on Mondays, by Reza Khoshnazar (1995) About a Boy, by Nick Hornby (1998) The Perks